Navigating the complexities of trade mark law can be a daunting task for businesses and individuals alike. This Legal Kitz blog aims to demystify key aspects of trade mark law in Australia, focusing on how to register a trade mark, understanding …
Category: Intellectual Property Law
Understanding and maximising your intangible assets: unlocking the hidden value
Intangible assets will unlock the hidden potential of your business. These non-physical assets, such as brand reputation, intellectual property, and customer relationships, can greatly impact a company’s success and are often worth more than physical assets. Don’t underestimate the power of …
How to protect intellectual property
In the emerging technological age, one of the most important assets that a business owns is its intellectual property (“IP”). IP encompasses all intangible assets including inventions, patents, trademarks, domains, designs, copyrighted materials, brands and secret processes and formulae. For most …
Intellectual property insurance
If your company has valuable intellectual property (IP), it may be helpful to take out an intellectual property insurance policy. IP insurance covers the costs of IP litigation, which limits risks when dealing with trademarks in the broader market. Keep reading …
Australia Trade Mark Search (Previously ATMOSS)
Putting your own products and services on the trade market can be daunting. Trademarks are key to ensuring that your creation is distinguishable and protected. But what happens when you find that your name and logo have already been registered? You …