An overview of the Competition and Consumer Act 2010: Protecting consumers and fostering fair competition in Australia

consumer protection

The Competition and Consumer Act 2010, formerly known as the Trade Practices Act 1974, is a pivotal piece of legislation in Australia. Its primary goal is to promote fair competition, protect consumers, and ensure the efficient functioning of markets. In this Legal Kitz blog, we will explore the key provisions and objectives of the Competition and Consumer Act 2010 and their impact on businesses and consumers across Australia.

Competition and Consumer Act 2010 Part I: The objectives of the Competition and Consumer Act

Promotion of competition: One of the primary objectives of the Competition and Consumer Act is to promote competition within Australian markets. It aims to prevent anti-competitive behaviour, such as price-fixing and monopolistic practices, which can harm both businesses and consumers.

Protection of consumer interests: The Act places a strong emphasis on consumer protection. It sets out various provisions aimed at ensuring that consumers are treated fairly and have access to accurate information about the products and services they purchase.

Prohibition of unfair practices: The Act prohibits a range of unfair business practices, including misleading or deceptive conduct, false representations, and unconscionable conduct. These provisions are designed to protect consumers from unethical behaviour by businesses.

Competition and Consumer Act 2010 Part II: Key provisions of the Competition and Consumer Act

Misleading and deceptive conduct (Section 18): Section 18 of the Act makes it illegal for businesses to engage in conduct that is misleading or deceptive. This provision is critical in preventing false advertising and protecting consumers from being misled about the nature or quality of goods and services.

Consumer guarantees (Part 3-2): Part 3-2 of the Act outlines consumer guarantees that apply to the sale of goods and services. These guarantees include the right to a refund, repair, or replacement if a product is faulty or does not meet certain standards. Consumer guarantees ensure that consumers receive value for their money.

Unconscionable conduct (Section 21): Section 21 of the Act addresses unconscionable conduct in business transactions. It prohibits businesses from taking advantage of a significant power imbalance to engage in unfair practices. This provision is crucial in protecting vulnerable consumers.

Cartel conduct (Part IV): Part IV of the Act deals with cartel conduct, which includes price-fixing, bid-rigging, and market sharing. These practices are considered serious antitrust violations and can lead to significant penalties for businesses involved.

Competition and Consumer Act 2010 Part III: Enforcement and penalties

Australian Competition and Consumer Commission (ACCC): The ACCC is the regulatory authority responsible for enforcing the Competition and Consumer Act. It investigates complaints, initiates legal action, and educates businesses and consumers about their rights and responsibilities under the Act.

Penalties and remedies: Violations of the Act can result in substantial penalties, including fines and injunctions. For individuals, penalties can also include disqualification from managing corporations. Moreover, consumers can seek remedies such as compensation for losses suffered due to breaches of the Act.


The Competition and Consumer Act 2010 is a cornerstone of Australia’s legal framework for promoting fair competition and protecting consumer interests. It establishes clear rules and standards for businesses and provides consumers with important rights and safeguards. By enforcing these provisions, the Act ensures that Australian markets operate efficiently, ethically, and in the best interests of all stakeholders.

Businesses operating in Australia must be aware of their obligations under the Act, while consumers should be informed about their rights. Together, these efforts contribute to a marketplace where competition thrives, consumers are treated fairly, and unethical practices are discouraged and penalised.

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